LAS VEGAS and NEW YORK, April 14 /PRNewswire-FirstCall/ — NAB Booth SL4314 — The National Basketball Association (NBA) and SGI NASDAQ: SGIC today announced a multiyear extension of their relationship to expand the league’s groundbreaking digital workflow and media management system, the NBA Digital Media Management System.

After successfully unveiling the NBA Digital Media Management System with SGI during the 2006-07 NBA season, the first-of-its-kind system in professional sports enabled the league to simultaneously ingest and archive footage from up to 14 NBA games, edit the archival content on the fly, provide full game broadcasts, clips and other NBA content to 214 countries worldwide.

The extended relationship between the two companies will enable the NBA to accelerate and double the historical digital archiving effort by ingesting 60,000 hours of video content each year. Overall, the entire history of the NBA archive, which contains more than 400,000 hours of content dating back to 1946, will ultimately be digitized.

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